We are always keen to support our local community so when the opportunity to sponsor Coventry United became available we jumped at the chance.

Coventry United F.C is a new start up club, which was formed just this year. The club will be playing in the Midland Football Combination Division Two – level 12 of the English Football Pyramid – and competing in the Challenge Vase.

Our sponsorship, which started in August, will last for two years and, for this, we are sponsoring the club’s 1st team kit; the striking red and green kit now includes Graham’s logo. Along with being the main shirt sponsor, we will also be generating awareness of the club through our local Coventry branch and with our local customers.

In recent months, local interest in non-league football teams such as Coventry United has grown significantly, with Coventry City FC moving to play home games in Northampton. As such, sponsorship is an important revenue stream for Coventry United to help further increase this interest.

Ian Kenny, Marketing Director at Graham commented, “We are extremely pleased to be one of Coventry United’s main sponsors and its great to be able to see how our sponsorship can really help the club go forward. We look forward to our future with the club!” 
Don’t forget we sponsor teams all over the country including rugby, youth and netball teams etc. To find out more about how Graham gets involved with its local community, take a look at our other stories, which also include our work with customers as well as charities.